PROJECT NO. 05
MY PERFECT STAMP
Craft Supplies Ecommerce Website
UK crafter’s are constantly on the lookout for products from their favourite brands often found in various countries around the world with high shipping costs, enter My Perfect Stamp. This UK-based small business brings the big and small brands to the UK including WOW! Embossing Powders, Altenew, Lawn Fawn & The Stamp Market. Finding the perfect stamp is difficult, you will have seen stamps that you want everywhere you look online. And of course, once a crafter has their perfect stamp, they’ll need the coordinating die-set, inks and card-stock too.
Working with this one-woman-brand since the early days of the business has meant that I have partnered with Emma, the founder, on not only her email marketing but in previous years, social media strategy, SEO & assisted her with the build of her Shopify website. Nowadays, I focus on My Perfect Stamp’s email marketing strategy & management. We focus on a minimum of 1 email per week to continuously keep in contact with her subscribers, using a soft-selling approach & nurturing through sharing helpful tips, tricks & tutorials.
THE RESULTS
AVG. OPEN RATE
61.79%
REVENUE DRIVEN BY EMAIL
45%
AVG. CLICK-THROUGH RATE
13.92%
INCREASE IN SUBSCRIBERS
167%