PROJECT NO. 05

MY PERFECT STAMP

Craft Supplies Ecommerce Website

UK crafter’s are constantly on the lookout for products from their favourite brands often found in various countries around the world with high shipping costs, enter My Perfect Stamp. This UK-based small business brings the big and small brands to the UK including WOW! Embossing Powders, Altenew, Lawn Fawn & The Stamp Market. Finding the perfect stamp is difficult, you will have seen stamps that you want everywhere you look online. And of course, once a crafter has their perfect stamp, they’ll need the coordinating die-set, inks and card-stock too.

Working with this one-woman-brand since the early days of the business has meant that I have partnered with Emma, the founder, on not only her email marketing but in previous years, social media strategy, SEO & assisted her with the build of her Shopify website. Nowadays, I focus on My Perfect Stamp’s email marketing strategy & management. We focus on a minimum of 1 email per week to continuously keep in contact with her subscribers, using a soft-selling approach & nurturing through sharing helpful tips, tricks & tutorials.

THE RESULTS

AVG. OPEN RATE

61.79%

REVENUE DRIVEN BY EMAIL

45%

AVG. CLICK-THROUGH RATE

13.92%

INCREASE IN SUBSCRIBERS

167%

Previous
Previous

THE LITTLE SENSORY BOX

Next
Next

LORNA SCULLY - PERSONAL BRAND