LORNA SCULLY

My personal brand & business marketing emails

What kind of email marketing specialist would I be if I didn’t actually send my own emails? And as someone who values full transparency, if you have a question then you can always ping me an email to hello@lornascully.com and I’ll happily answer it.

Even though I am a Klaviyo Partner* & work with them for 90% of my client accounts, I currently use Active Campaign* as my own email Service Provider. This may change in 2023, I’m not sure yet, but I will 100% keep you in the loop. Truth be told, I have previously been inconsistent with emailing my own list, but let it be noted, this year it will be a main priority.

I use my list to share relatable stories around my content pillars, link to social content (on Instagram for example) and also give exclusive early access to new services and products. Email marketing really can help drive sales into a service-based business, if you’re not using it yet for yours, I would highly recommend you give it a go.