AWAY THAT DAY

Summer-wear Ecommerce Brand

Away That Day is a stylish, high quality & eco-friendly summer wear brand for women around the globe. They're on a mission to prove that sustainability doesn't need to compromise 'sexy', and we hope you look and feel your absolute best in their pieces no matter where you are.

Made it in the UK & EU

All garments are lovingly and ethically made in London, Portugal and Bulgaria, aka. closer to home; meaning they lower carbon emissions and ensure the highest quality garments are created each and every time.

They care about the planet.

Sustainability is at the forefront of ATD’s brand. Using kinder-to-nature fabrics and eco-friendly packaging, they’re always looking for ways to improve.

Quality and timeless designs

The way you look and feel is important to Away That Days team. Creating ultra-flattering cuts, timeless colourways and mix-to-match separates is just the added bonus on top of creating clothing that lasts longer; making it better for you and for the planet.

The Founder and Creative Director, Ingemae, approached me with the view of optimising the brands flows as she felt (and clearly displayed) that their regular email campaigns were smashing targets each and every week. Once the targets were set, an audit of the brands current position was completed and competitor analysis & strategy compiled, we got straight to work with atomisation.

Over a 3-month period I worked on;

→ Driving new email subscribers - A/B testing creative & the offer to ensure we were capturing as much data as possible.

→ Refresh of current live flows - This included creative, imagery & implementing best practice tactics and updating elements with platform upgrades to increase the longevity of emails.

→ Creation & implementation of new flows - mainly a low on stock flow, cross-sells and a birthday flow, collecting data within the new forms & an automation that celebrated customers on their birthday by offering a discount.

→ Keeping their list clean - creating a reengagement campaign, we were able to engage a high percentage of subscribers who had not opened, clicked or converted within a 4 month period. This added extra revenue to the business.

It was an absolute joy and pleasure to work with the team at Away That Day, seeing their big plans for the future, expansion & the passion they all share for the brand. I’m incredibly pleased with the results we were able to produce during the short 3-month period and I wish them all the success in the future.