For small ecommerce businesses looking to drive traffic to their website and increase sales, Pinterest can be a powerful tool. One that is often overlooked. With over 450 million monthly active users, Pinterest is so much more than a social media platform, it’s a visual search engine that allows users to discover and share ideas through visual content. Here are some tips for small ecommerce businesses to use Pinterest to their advantage and get started now:

1.Create a Business Pinterest Account

To use Pinterest for your ecommerce business, you need to create a business account. A business account provides access to Pinterest Analytics, which allows you to see how your pins are performing, which pins are driving traffic to your website, and which pins are leading to sales. You can also create and promote pins, and access other features that are not available to personal accounts.

2. Optimise Your Pinterest Profile

Your Pinterest profile should be optimised to attract potential customers. Make sure your profile picture and cover image are high-quality and consistent with your brand image. Fill out your bio with keywords that describe your business, and include a link to your website. You can also include links to your other social media profiles.

3. Create Pinterest Boards

Boards are collections of pins organised by topic. To use Pinterest for your ecommerce business, you should create boards that showcase your products and services. For example, if you sell handmade jewellery, you could create boards for different types of jewellery, such as necklaces, bracelets, and earrings. You can also create boards that feature your products in different settings, such as “wedding jewellery” or “everyday wear.” Don’t forget to think about all the other things your audience care about.

4. Pin High-Quality Images

Pinterest is a visual platform, so it’s important to pin high-quality images that showcase your products in the best possible light. Make sure your images are well-lit, in focus, and show your products from multiple angles. You can also create lifestyle images that show your products in use, or create graphics that highlight the benefits of your products.

5. Use Keywords

Keywords are important on Pinterest because they help your pins appear in search results. When creating pins and boards, make sure to include relevant keywords in the titles, descriptions, and tags. You can also use Pinterest’s Guided Search feature to find popular keywords and phrases related to your business.

6. Engage with Other Pinterest Users

Pinterest is a social platform, so it’s important to engage with other users to build relationships and increase visibility. You can follow other users in your niche, comment on their pins, and repin their content. You can also participate in group boards, which are boards that multiple users can contribute to.

7. Promote Your Pins

Promoted Pins are paid ads on Pinterest that appear in search results and on users’ home feeds. Promoted Pins can be a powerful way to increase visibility and drive traffic to your website. You can target your Promoted Pins to specific demographics, interests, and keywords to reach your ideal audience.

8. Measure Your Results

As with any marketing effort, it’s important to measure your results to see what’s working and what’s not. Pinterest Analytics can help you see how your pins are performing, which pins are driving traffic to your website, and which pins are leading to sales. Use this information to adjust your strategy and improve your results.

In conclusion…

Pinterest can be a powerful tool for small ecommerce businesses looking to drive traffic to their website and increase sales. By creating a business account, optimising your profile, creating boards, pinning high-quality images, using keywords, engaging with other users, promoting your pins, and measuring your results, you can use Pinterest to reach your ideal audience and grow your business.