Email marketing is just like Tinder

Yep, you read that right… Email marketing is just like Tinder. Or Hinge, Bumble or any other dating app.

First you have to get in front of them and make them aware of you.

Are we signing up or swiping?

Then it’s about getting them hooked with some things in common so they want to talk to you more.

Sign up pages or dating profiles - who can even tell?

Now they want to know even more, the conversation is flowing and you’re picking up all those green flags.

More emails, more communication, more replies.

Finally, they’ve heard enough! They’re ready to get your number, swap their details & get down to business.

Take from that what you will on the Tinder side, but in business they’ve clicked the link, submitted the contact form or maybe even bought. 😏

Tinder & marketing emails, they both have the same goals - just different audiences.

Whether it’s finding the love of your life or your next customer, they both designed to take people on a journey, together & help you find people who LOVE you!

This was originally posted on Instagram - you can read it in a more visual manner if you’d prefer.