Steal this simple, real-life strategy that took one course creator from 0 to 21 sign-ups & £52k revenue
How a client launched a high ticket course & had 21 sign-ups within the first week, giving her a 13x ROI on working with me
A partnership between myself and my client Lauren ended with a successful launch of her high-ticket course, with the hep of email marketing. Lauren had spent almost a year developing a high price point (£2.5k) course, aimed at her service provider peers.
But she knew she couldn’t launch it by herself. It would take a team. So she hired me to help with her email strategy.
She understood that she had to attract her people, nurture them and convert them.
So, amongst a designer, OBM & VA, she had a copywriter for her landing page & social copy, but knew that her emails would have to be different.
That’s where I come in.
“It takes a village”, shouldn’t be reserved for raising a child. Building a business is easier with a team of experts. But how did email marketing contribute to that outcome? Let’s go ↓
When I say, ‘email marketing isn’t just about email’ this is what I’m talking about...
First we created a waitlist.
Simple but effective. Built within her eamil platform & embedded on her website, so no more stressy tech.
We created a pop up & a landing page on her website that we could direct people to - all just to capture peoples emails.
Lauren’s overall content strategy had to change too, to enable her to reach her launch goals.
Every piece of content turned into talking about showing who the course was for, what this course was, why this course was great, when the course was launching, how it helped solve their specific problem.
But all with one goal - to drive them sign up to the waitlist.
In turn, her funnel looked a little like this;
Top of funnel - Social media
This is where she aimed for the most awareness. Quality over quantity was ideal. but we’d take reaching millions with one reel any day.
Middle of funnel - Waitlist via email
Capturing interested parties email addresses & nurturing them though a set of emails flows.
Bottom of funnel - Email & Sales page
Using email to tick off touchpoints, overcome objections & give them somewhere to go!
Because have you ever purchased via email?
Not totally impossible, but highly unlikely.
The likely scenario is that you clicked a link and bought from wherever that sent you, instead.
So the email was never JUST about the email, but about ensuring it led the reader to take the action and go to the next step.
And that’s where I thrive.
I’m not just an email strategist...
With 13 years in every element of the marketing game, I will challenge you to make sure that my emails perform the best that they can.
And that includes looking at your entire marketing mix; you socials, your landing pages - the whole shebang.
If you can relate to Lauren, the course creator looking to systemise, optimise & almost guarantee her sales for every launch going forward...
I am looking to work with the busy business owners who have nailed social media, have regular sales notifications, are confident in their messaging, but are shit scared of the messy technical stuff, think it’s too complicated and don’t want to have to worry whether a link works or not.
This was originally posted on Instagram - you can read it in a more visual manner if you’d prefer.
