Pinterest Pin Descriptions are super important to helping your content get discovered on Pinterest! But you might be wondering what makes the best Pinterest Pin description, right?
Don’t worry, let’s go through it now and by the end of this post you’ll have some key actions to take away and go and work on.
Firstly, let’s answer some common questions:
What is a Pinterest Pin Description?
When you’re uploading your beautiful designed Pins to your Pinterest boards you have the opportunity to also include:
- Pin Title
- Pin Description
- Destination Link
The pin description is where you provide more context for your image, giving the pinner an insight into what they should expect if they click on the pin and go to your website.
Why do they matter?
Pinterest conducted a study of 21,000 Pins on Pinterest and analyzed various elements of Pin design and descriptions.
Using clear, actionable wording and a strong call to action increased email signups 70% and online sales by 6% is just one of the things they discovered.
Pinterest Pin Descriptions will also have a massive impact on your SEO.
How so? I hear you ask.
You may have heard me say before that Pinterest is less of a social channel and more of a visual search engine. Therefore, think of it as a Google but with pictures.
That’s why we focus on keywords on Pinterest as it almost has its own SEO best practices. I talk about that in my where to include keywords on your Pinterest account post.
Keywords are simply about distribution. All of these signals help Pinterest to show the right pins to the right people for the right searches.
How long should my Pin Description be?
Pinterest Pin Descriptions have a limit of 500 characters, per pin. However, if your pin is displayed in the feed, only 30-60 of your characters are typically displayed.
With this in mind, try to include the most important parts first.
5 key things you should include in your Pinterest Pin Descriptions
Nice logical sentences. Just like when you’re writing a blog post, remember we’re writing for humans not robots.
Keywords. Make sure you’ve done your keyword research and pl
Top tip: do not keyword stuff your pin descriptions. A light flurry throughout will do!
Details. Tell your audience how the product, service, blog post or content will benefit them. Give them the details that will make them want to click your pin and find out more.
Hashtags. But don’t go overboard. Hashtags on Pinterest?! I hear you say. Yep. They’re only clickable by users on mobile, but when 85% of Pinners use Pinterest on mobiles, it’s too good of an opportunity to miss out on. Just remember, go for search terms, not #happy #love – You’ll be wasting precious characters!
A CTA. Don’t forget your call-to-action. What do you want people to do?