MARKETING FOR THE AMBITIOUS, CHANGE MAKERS & ACTION TAKERS
TIRED OF STRUGGLING WITH YOUR EMAIL MARKETING?
DO YOU… keep pushing it to the bottom of your to-do list because you don’t have the confidence to hit send?
HAVE YOU BEEN… struggling to show up on social media just to make sales, wishing there was an easier way without so much work?
ARE YOU… ready to make a change, see a difference and drive sales on autopilot while you’re sleeping?
INTRODUCING
THE EMAIL MARKETING POWER HOUR
The 60 minutes that could change your business’ bottom line.
A lot can happen in an hour, friend!
You could waste an hour Netflix-and-chillin’, deep in a scroll hole on TikTok or attempting to perfectly lip sync that Instagram Reel you’ve re-recorded 14 times…
Or you could spend it with me actually getting sh*t done.
Because you know two brains are always better than one. So press pause on your Netflix binge, lock your phone away, and let’s work on your marketing emails instead - so you can spend less time making stuff up and more time making moolah!
A LOT CAN HAPPEN IN 3,600 SECONDS
IN A POWER HOUR, WE COULD…
CLARIFY YOUR EMAIL STRATEGY
NO MORE GUESSING GAMES
Let’s start at the beginning. If you’re just starting out in email marketing for your biz, you need a strategy. If you don’t have one, you’ll be throwing stuff into the wind and hoping something sticks…
Working out who you’re sending emails to, what your emails will say, when you’ll send them, how you’ll send them, and the journey you want to take your subscribers on, how email marketing fits alongside your other marketing channels, what the point of each email is - all of that stuff matters.
In 60-minutes, we can cover all of that. You’ll leave with a clear plan of action, a process for reviewing your progress towards your email goals, and a tip-top understanding of email marketing best practices - so that you get off to a flying start!
Perfect for you if… you’ve never tried email marketing before or you’ve dabbled in it without much success.
MAP OUT YOUR NEXT CAMPAIGN & FLOWS
DON’T KNOW WHAT TO SEND?
The most common question I get asked about email marketing is this: what on earth am I supposed to send?! Let’s answer that for you, shall we?
In a Power Hour, we can work through your evergreen emails and your campaigns, so you know exactly what to talk about every time your ‘write another email’ reminder pops up in your calendar.
We’ll map out your email marketing flows (or automations) - those hard-working emails that continuously do their job in the background, nurturing new subscribers, nudging people along the buyer journey, and, ultimately, landing you cash in the bank. All while you’re doing other stuff, like actually running your business!
And then we have the bread and butter of email marketing - your campaigns. The weekly emails you send to communicate 1-on-1 with your raving fans. Whether you’re promoting a blog post, sharing a testimonial or your latest product or service we’ll map it all out so you won’t be stuck looking at a blank screen when it comes to actually creating the email.
DITCH THE TECH OVERWHELM OF EMAIL MARKETING
TECH STOPPING YOU FROM GETTING STARTED?!
Panic no more! I’ve got my no-nonsense, easy-to-understand technical stuff hat on. We can use your Power Hour to share screens so I can walk you step-by-step through which button to press in your email platform and what will happen when you do. (And, if you don’t even know which platform to use - I can help with that to!)
Don’t let the ‘how-to’ be the reason holding you back from driving extra revenue this year - without the dancing on Instagram Reels or showing your face on a camera. I’ve got you! You can do it, it’s just a bit scary right now, but my promise to you is you will walk away feeling confident and raring to go, skipping off to get your emails set up & working for you ASAP.
THE PROCESS EXPLAINED…
01 / BOOK YOUR HOUR
Use the calendar to find a time that works for you. Book & pay for your slot & add it to your calendar. Complete the questionnaire sent to you, then you’re done!
02 / TURN UP
We’ve got a lot to get through so arrive promptly with your questions in tow. I’ll use my 12 years experience to tackle your challenges & make notes so you don’t have to.
03 / DO THE WORK
After our call I’ll email you a copy of my pre/during/post-call notes, a recording of our call and then it’s over to you to start taking action and making the moolah!
“I HAD A FANTASTIC POWER HOUR WITH LORNA TO ASSIST WITH EMAIL MARKETING. SHE WAS REALLY EASY TO GET ON WITH, EXTREMELY KNOWLEDGEABLE, AND WELL PREPARED FOR OUR SESSION. I CAME AWAY WITH LOTS OF IDEAS AND MUCH MORE CONFIDENT. I WOULD DEFINITELY RECOMMEND HER SERVICES!”
ANNA, BABY BROADWAY
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The investment for the hour with me (+ all the research I do beforehand AND all your follow-up material) is £200.
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Nope! We’ll talk about lots of things that you can go away and do - but the Power Hour is here to get my eyes and brain on your biz, not for me to do things for you.
If you do need more support, take a look at my Email Marketing Management, Mentoring or Flow In A Fortnight services.
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Anything email related!
I mean, you could offload your relationship troubles, get my opinion on your next holiday destination or ask me to check through a legal document for you. But I wouldn’t be much help in any of those areas to be frank…
But your email troubles on the other hand? I’m your gal!
Whether you’re stuck with what to put in your emails or the tech side of things is making you want to rip your hair out, we can cover a lot in an hour! Whatever it is, I’ve got you!
(And if you’re not sure if it’s something I can help with, feel free to drop me an email before you book to check!)
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You mean, aside from an entire hour with me?! What more could you want?!
I’m kidding. Kinda.
Besides that though, the Power Hour is guaranteed to get your brain churning with lightbulb moments, creative ideas, and a whole heap of email-enthusiasm.
Before our hour, you’ll be sent a probing questionnaire (described by a past Power Hour client as ‘thought-provoking before we’ve even begun’), 60-fun-filled minutes of picking my brain (and delving into my 12 years of experience), and then after the call you’ll get a recording (so you can rewatch at your leisure) PLUS all the notes I’ve taken before, during and after our call.