Email marketing is far from dead, especially for ecommerce businesses. And yet I tend to find the more small business owners I talk to, so many don’t focus on email marketing and growing their email subscribers. So in this post I wanted to cover how to get more email subscribers using quick and easy methods that won’t break the bank. Or giving you a raging headache!
If you’re not yet using email marketing to keep in touch with and sell to your potential and past customers, my post giving you 8 Mind-Blowing Reasons You Need To Be Using Email Marketing To Sell More Products might just change your mind.
Give people a reason to sign up in the first place
For product businesses, this will tend to be an offer of some kind. Whether that’s a percentage off of their first order, a monetary value coupon/voucher or free delivery, it’s totally up to you. But it’s important to add value and give something back in return for a potential customers email address.
And when running a product based business, it’s always good to have an understanding that it will cost you something to acquire a customer for the first time. If you can factor this into your marketing costs and product prices, it’ll help with your profit margins long-term.
Add a signup form or checkbox to your checkout process
If someone has already built that know, like and trust with you enough to purchase, it’s likely that they have bought into your brand. Why wouldn’t they want to receive your emails? Make sure you add a ‘subscribe to our emails’ during the checkout process.
The easier you can make it for customers to sign up, the more likely they are to complete the action. For example, sites like Shopify add this a check box at the checkout and will use the email address that customer has stated during placing their order.
Send better emails
The better the emails are that you send, the more like the people receiving them are to share them with their friends and families. Many companies don’t capitalise on the cheapest form of marketing – word of mouth. Especially when it comes to getting more email subscribers. If you can get your current subscribers talking about you and sharing your content, then they’ll influence the people around them, growing your email database.
Personally, I’m a big fan of there being a mutual benefit between businesses and potential customers when it comes to competitions. Many brands use competitions on social media, and whilst this is great, personally I feel this simple fulfills a vanity metric. As, although the entry requirements are likely to be super simple, (like, comment, follow – which it’s important to mention make sure you’re within the terms of the platform), the only benefit for the brand is a vanity metric, ‘likes’ for example.
You could use a competition to grow your email subscribers, and therefore increase the longevity and prospect of the new subscribers turning into customers. This happens because there is a slightly more difficult root to enter the competition aka. completing a form to sign up which will hopefully detract the ‘freebie grabbers’ (those that enter every competition just to get something for free) and entice those that are genuinely interested in your brand and products.
Also, it’s more likely for a subscriber to stay a subscriber than a follower on instagram for example, as it’s so easy to unfollow a brand on social media if they do not win.
Promote, promote, promote
You can’t expect people to sign up to your emails if you don’t tell them you send them. And you should tell them HOW to sign up too.
In 2020 and beyond, brands should be telling users what to do next and making it so simple for the user to do. Formally known as a CTA or call-to-action. Take this into account when you create your signup form as well!
This should be a part of your digital marketing strategy, but think of all the external channels you have and use to promote your business to create opportunities to promote the fact you send out regular emails.
So there you have it, how to get more email subscribers in 5 quick and easy ways!