The Wedding Emporium is the second wedding business from Laura Hopkins and her husband Gav. A business born from wanting to make the wedding planning experience better and more enjoyable than the one they had when they got married. The original plan, and still an exisiting dream for The Wedding Emporium (that was unfortunately had to be put on hold due to the pandemic) was to create an incredible experience, in real life – think your one stop wedding shop!
But, the pandemic has had an affect on all of us in one way or another. But for todays guest it literally put a halt on one business, and changed the immediate direction of the other.
In this episode I’m chatting to Laura Hopkins, founder of Elegant Designs Ltd. & The Wedding Emporium. Laura is a client and a great friend, and when I shared screenshot of her analytics after we worked on her Instagram strategy in January, I just HAD to get her on the podcast. The amount of DMs I received was crazy! You all wanted to know HOW she did it.
Now, don’t be fooled, Laura did a lot of work, which is just one of the tings we discuss during this episode.
We also chat about:
✨ How Laura has started not one, but two wedding businesses
✨ How the global pandemic has affected her business and how she’s dealt with that
✨ What it took to grow her Instagram account from 1500 to 15k followers in 3 months – and WHY that was important to her
✨ What she’s working on for the wedding industry to support supplier and soonlyweds
✨ What other challenges she’s faced along the way
If you find this episode useful, please do share and tag myself and Laura and we’ll be sure to share them!