As a generalisation, the decision stage can be summed up by the word trust. If there is something stopping them from hitting that big old BUY NOW button, it’s because fundamentally, they’re missing an element of trust from your brand.

In this episode I cover 4 of the biggest mistakes I see Small Businesses making when it comes to ticking off those all important buying objections.

If you have any questions about is The Ecommerce Accelerator you can email me on or come & join in the conversation over on Instagram @LornaScullyUK