4 ways to increase the click-through rate in every email marketing campaign
If you struggle getting people to click on your emails so they can discover your incredible, must-have offer, Then steal these ideas to boost your results immediately
By changing one of these things, your click-through rate will increase.
Because you’re going to make it effortless... For you and for your readers
You’re leaving “write email” at the bottom of your to-do list, week after week. Because it takes too long, you have to think super hard about what to say and inevitably it “doesn’t work” when you do send them out. It feels like a massive waste of time.
Click-through rate optimisation tip #1
Instead of pulling your hair out & feeling like every email has to be revolutionary only give them one thing to click on. It’s the paradox of choice baby - the more options you give someone, the less they’re going to do.
Click-through rate optimisation tip #2
Now that you’re only talking about 1 thing, you only need 3 links max in each email.
→ 1 above the fold so they can see it as soon as they open the email
→ 1 after the main body of copy (text)
→ 1 in your P.S. after you’ve signed the email off.
Click-through rate optimisation tip #3
Links can look different in every email. Hyperlink text, try buttons & do not forget to link your images & icons.
When I say ‘cta in an email’, you see big button. It doesn’t have to be!
Click-through rate optimisation tip #4
Give people a bloody reason to click.
Why should they? it’s not about you, it’s about them.
This is by far the biggest mistake I see when scanning my inbox!
You’re giving away ALL the info (yep, showing the price does this) and leaving no reason or temptation for them to click.
Stop that.
Ready to write emails that finally work for you?
This was originally posted on Instagram - you can read it in a more visual manner if you’d prefer.
